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Case Study: Bendesk
Success Story: Bendesk
- Company Headquarters: Cologne
- Company Size: 30 employees
Bendesk, an innovative HRTech startup, specialises in providing corporate benefits to technology companies and scaleups. The company has built an impressive client base that includes renowned brands like Soundcloud, Delivery Hero, SumUp and Marley Spoon, making it one of the leading providers in this sector. Bendesk's core services include advising employees on company pension schemes and offering a comprehensive platform for a wide range of corporate benefits.
Industry:
Challenge
Bendesk was transitioning from an insurance broker to a comprehensive provider of corporate benefits. The company faced a number of challenges due to its rapid growth. This included expansion, professionalisation of the finance department and increasing cost efficiency. To raise capital and hire a permanent CFO in the future, Bendesk needed robust financial models, frameworks and an efficient reporting system to manage this transition phase.
Implementation
Als Fractional CFO war NumberSquare u?ber zwei Jahre eng mit Bendesk verbunden und fungierte als fester Bestandteil des Teams. Durch die Erstellung eines integrierten Finanzmodells, die Einfu?hrung der Single Point of Truth fu?r Unternehmenszahlen und die Durchfu?hrung detaillierter BI-Analysen, konnten neue Revenue Streams erschlossen werden. Die neue Datenbasis ermo?glichte es, neue Churn-Gru?nde zu identifizieren, Liquidita?tsmanagement einzufu?hren und das Working Capital zu optimieren. Zudem wurde eine Wachstumsstrategie erarbeitet, die es Bendesk ermo?glichte, ohne externe Investoren zu expandieren.
Success
Thanks to implementing these measures, Bendesk reduced the cash conversion cycle by two months, creating valuable liquidity for further growth. Cost efficiency measures were introduced which, together with a clear finance and sales dashboard, provide the basis for data-driven decisions. In addition to scaling the company, we established relationships with various revenue-based finance and VC investors, which prepared future funding for Bendesk.
Ich finde die CFO Lo?sung von NumberSquare ideal fu?r schnell wachsende Unternehmen. Mit CFO as a Service konnten wir unsere Finanzabteilung schnell extern abbilden, ohne dafu?r lange Personal suchen zu mu?ssen. Wichtig war fu?r uns insbesondere ihre Flexibilita?t und die Na?he zu unserem Team. Hier hat NumberSquare deutlich u?berzeugt.
– Achim Trude, Founder & CEO Bendesk
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